Intex Launches LED TVs at Rs 7,499

From Times of India | Tech |
NEW DELHI: Intex Technologies today launched a range of LED TVs in the Indian market. The new televisions - with screen size varying between 16-inch and 23-inch - have been positioned in the price bracket of Rs 7,499 and Rs 12,499.

The new range of Intex LED TVs includes three models, namely LE23HDR06-VT13 (23-inch), LE20HDR05-VT13 (20-inch) and LED 1601 ME13 (16-inch). These TVs have HD screens, USB video playability feature and AV stereo sound up to 10W. The new range offers response time of 5MS and come with smart power saving feature as well as digital noise filter.

Intex has packed these models with Eye Safe T Matrix technology that eliminates lags, ensures faster response time and better viewing experience without straining the eyes. These newly launched models also have auto channel search, auto volume leveler, sleep timer and headphone jack.

The company, which has over 500 service points across India, is offering one-year warranty for the new TVs. They can be bought from Intex's distributor network of over 12,000 retailers, as well as 40 Intex Square shops and 200 hypermarkets in the country.

Commenting on the launch, Nidhi Markanday, DGM - business and operations, Intex, said: "These launched models are feature rich and are meant for the price conscious consumers. With these launches and many more planned in the coming months, we are endeavouring to reiterate Intex's commitment of offering technology at an affordable price."

With the launch of these new LED televisions, Intex is targeting Rs 100 crore revenue and has strategic plans of expanding the vertical through launch of newer models in the coming months. In the next year Intex aims to sell over 1 lakh units of TVs and double their contribution to the company's revenue to Rs 200 crores by 2014-15.


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